Terms of Service

1. Acceptance

These Terms of Service ("Terms") constitute a legally binding agreement between you ("Operator", "you", "your") and Heidifi ("Heidifi", "we", "us", "our") governing your access to and use of the Heidifi platform, website at heidifi.ai, and related services (collectively, the "Services").

By clicking "I agree", creating an account, or using the Services, you confirm that you have read, understood, and agree to be bound by these Terms. If you are accepting on behalf of a company or other legal entity, you represent that you have authority to bind that entity.

If you do not agree to these Terms, you may not access or use the Services.

2. Definitions

• Operator — a business or individual who subscribes to Heidifi to deploy captive portals and manage guest data at their venue(s).
• Guest — an end-user who connects to Wi-Fi through an Operator's Heidifi-powered portal.
• Platform — the Heidifi web application, APIs, dashboard, and related tools accessible at portal.heidifi.ai.
• Venue — a physical location (property, restaurant, hotel, etc.) for which an Operator deploys the Platform.
• Subscription Plan — the tier selected by the Operator (Starter, Growth, or AI Pro), as described on our pricing page.
• Guest Data — personal data collected from Guests via the Platform at the direction of the Operator.
• DPA — the Data Processing Agreement in Section 8 of these Terms, governing how Heidifi processes Guest Data on behalf of Operators.
• Content — text, images, logos, landing pages, and other materials uploaded to the Platform by the Operator.

3. Services

Heidifi provides a software-as-a-service (SaaS) platform enabling Operators to:

• Build and deploy branded captive portals for guest Wi-Fi authentication
• Collect guest contact information and consent records
• Manage guest CRM profiles and segmentation
• Send email, SMS, and WhatsApp marketing campaigns to guests
• Automate guest engagement workflows
• Access analytics and AI-powered insights about guest behavior

Heidifi reserves the right to modify, suspend, or discontinue any feature with reasonable notice. We will not materially reduce the core functionality of a paid subscription plan without providing at least 30 days' notice and a pro-rata refund option.

4. Account & Registration

To use the Platform you must create an account at https://portal.heidifi.ai. You agree to provide accurate and complete information and to keep it up to date.

You are responsible for maintaining the confidentiality of your login credentials and for all activities that occur under your account. You must notify us immediately at hello@heidifi.ai if you suspect unauthorized access.

Accounts may not be shared between multiple individuals without written consent from Heidifi. Each venue must be registered under the correct Operator account.

5. Subscription & Billing

5.1 Plans & pricing

Heidifi offers the subscription plans set out below, priced per venue and exclusive of tax. Where both a monthly and an annual price are shown, you choose the billing interval when you subscribe. This table reflects our current published pricing; the price that applies to your subscription is the one shown at checkout when you subscribe, and any subsequent change to it is governed by Section 5.5.

5.2 Billing cycle

Paid plans are billed monthly in advance on the date your trial ends or your subscription begins. All prices are exclusive of VAT or other applicable taxes, which will be added at checkout where required.

5.3 Payment

Payment is processed by our third-party payment provider. By subscribing, you authorize Heidifi to charge your payment method on each billing cycle. Failure to pay within 10 days of the due date may result in suspension of your account.

5.4 Refunds

Payments are non-refundable except where required by applicable law or where Heidifi has materially failed to provide the Services. If you downgrade or cancel mid-cycle, you retain access until the end of the current billing period; no partial refunds are issued.

5.5 Price changes

We will provide at least 30 days' notice before increasing subscription prices. Notice will be given by email to your registered address. Continued use after the effective date constitutes acceptance of the new price.

5.6 Enterprise / volume pricing

Operators managing 5 or more venues may contact hello@heidifi.ai for custom volume pricing, white-label options, and dedicated support.

6. Free Trial

New accounts receive a free trial of 14 days. When you start a trial you select the plan you wish to continue on, and that selection determines what you are charged when the trial ends.

A valid payment method is required to start the trial. You will not be charged during the trial period. At the end of the trial, your subscription begins automatically on the plan you selected and the payment method on file is charged the then-current price for that plan, at the billing interval you chose. You may cancel at any time before the trial ends — from Billing in your dashboard — and you will not be charged. If no valid payment method is on file when the trial ends, the subscription is cancelled instead of started.

Renewal prices, billing intervals and cancellation are governed by Section 5. AI Pro plans are available by contacting us directly.

Heidifi reserves the right to limit one free trial per Operator and to suspend trials that appear to be abused (e.g., creating multiple accounts to extend the trial period).

7. Acceptable Use

You agree not to use the Services to:

• Send unsolicited communications (spam) or contact guests who have not given consent for the relevant channel
• Collect data about minors under 16 without appropriate parental consent mechanisms
• Violate any applicable law, including anti-spam laws (CASL, CAN-SPAM, Swiss UWG), GDPR, or nFADP
• Impersonate another person or entity, or misrepresent your affiliation with a venue
• Transmit malware, phishing content, or any harmful code via portal landing pages
• Attempt to reverse-engineer, decompile, or access the Platform's source code
• Resell, sublicense, or white-label the Services without written authorization from Heidifi
• Use the Platform to facilitate unlawful discrimination or harassment
• Conduct security testing or penetration tests on the Platform without prior written approval

Violation of this section may result in immediate suspension or termination of your account. Heidifi may report illegal activity to the relevant authorities.

8. Data Processing & DPA

This section constitutes the Data Processing Agreement (DPA) between Heidifi (as data processor) and the Operator (as data controller) for Guest Data processed through the Platform.

8.1 Roles

The Operator is the data controller for Guest Data collected at their venue(s). Heidifi processes Guest Data solely on behalf of, and under the documented instructions of, the Operator.

8.2 Processing details

• Subject matter: Guest Wi-Fi authentication, CRM, campaigns, and analytics
• Duration: For the term of the Operator's subscription plus any retention period configured by the Operator
• Nature: Collection, storage, retrieval, transmission, analysis, and deletion of Guest Data
• Data types: Names, email addresses, phone numbers, visit history, consent records, session metadata
• Data subjects: Guests of the Operator's venue(s)

8.3 Operator obligations

The Operator warrants that:

• They have a lawful basis for collecting Guest Data and have obtained any required consent
• They have published a compliant privacy notice to guests at the portal
• They will process Guest Data only for lawful, specified purposes
• They will promptly notify Heidifi of any data subject requests relating to Guest Data

8.4 Heidifi obligations

Heidifi will:

• Process Guest Data only on documented instructions from the Operator
• Ensure persons authorized to process Guest Data are bound by confidentiality obligations
• Implement appropriate technical and organizational security measures
• Assist the Operator in responding to data subject requests
• Notify the Operator without undue delay (and within 72 hours where possible) of any personal data breach affecting Guest Data
• Delete or return Guest Data upon termination of the subscription
• Provide information necessary to demonstrate compliance

8.5 Sub-processors

Heidifi uses sub-processors (infrastructure, email/SMS providers) to provide the Services. Heidifi maintains an up-to-date list of sub-processors and will notify Operators of material changes. Operators may object to new sub-processors within 14 days of notice; if the objection cannot be resolved, either party may terminate the affected services.

8.6 Security

Heidifi implements technical and organizational measures appropriate to the risk, including encryption in transit and at rest, access controls, audit logging, and vulnerability management.

9. Intellectual Property

9.1 Heidifi IP

The Platform, including all software, algorithms, designs, trademarks, and documentation, is owned by Heidifi and protected by intellectual property laws. These Terms grant you a limited, non-exclusive, non-transferable, revocable license to use the Platform solely for your internal business purposes during the subscription term.

9.2 Operator content

You retain all ownership of Content you upload to the Platform. By uploading Content, you grant Heidifi a non-exclusive, royalty-free license to host, display, and process that Content solely to provide the Services.

9.3 Feedback

Any feedback, suggestions, or ideas you provide to Heidifi may be used by Heidifi without restriction or compensation.

10. Confidentiality

Each party may have access to Confidential Information of the other party. "Confidential Information" means any non-public information designated as confidential or that reasonably should be understood to be confidential given the nature of the information.

Each party agrees to: (i) hold Confidential Information in strict confidence; (ii) use it only for the purposes of these Terms; and (iii) not disclose it to third parties without prior written consent. These obligations survive termination for 3 years, except for trade secrets which are protected indefinitely.

Exceptions apply to information that is publicly known, independently developed, or required to be disclosed by law (with prompt notice to the other party where legally permitted).

11. Warranties & Disclaimer

Heidifi warrants that the Platform will perform materially in accordance with its documentation during the subscription term.

Disclaimer: To the maximum extent permitted by applicable law, the Platform is provided "as is" and "as available". Heidifi does not warrant that the Platform will be uninterrupted, error-free, or free of viruses. Heidifi disclaims all implied warranties, including merchantability and fitness for a particular purpose.

Heidifi does not warrant that use of the Platform will ensure compliance with all applicable laws — Operators remain responsible for their own legal compliance, including the lawfulness of their guest data collection and marketing activities.

12. Limitation of Liability

To the maximum extent permitted by Swiss law and applicable EU law:

• Heidifi's total liability to you for any claims arising under or in connection with these Terms shall not exceed the fees paid by you to Heidifi in the 12 months immediately preceding the event giving rise to the claim.
• Heidifi shall not be liable for any indirect, incidental, special, punitive, or consequential damages, including loss of revenue, loss of data, loss of goodwill, or business interruption, even if Heidifi has been advised of the possibility of such damages.

Nothing in these Terms excludes or limits liability for: (i) death or personal injury caused by negligence; (ii) fraud or fraudulent misrepresentation; or (iii) any liability that cannot be excluded or limited under applicable law.

13. Indemnification

You agree to indemnify, defend, and hold harmless Heidifi, its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising out of or in any way connected with:

• Your use of the Platform in violation of these Terms
• Your Content or Guest Data (including any claim that it infringes a third party's rights)
• Your violation of any applicable law or regulation, including data protection law
• Your negligence or willful misconduct

14. Termination

14.1 By you

You may cancel your subscription at any time through the Platform dashboard or by emailing hello@heidifi.ai. Access continues until the end of the current billing period. No partial refunds are issued.

14.2 By Heidifi

Heidifi may suspend or terminate your account immediately if you: (i) materially breach these Terms and fail to cure within 14 days of notice; (ii) engage in fraudulent or illegal activity; (iii) fail to pay fees when due after a 10-day grace period.

Heidifi may also terminate your account with 30 days' notice for any reason, in which case you will receive a pro-rata refund for the unused portion of your subscription.

14.3 Effect of termination

Upon termination: (i) your license to use the Platform ends; (ii) you must cease all use; (iii) Heidifi will delete your Guest Data and account data within 90 days unless a longer retention is required by law. You may request an export of your data before termination.

15. Governing Law

These Terms and any dispute arising out of or in connection with them shall be governed by and construed in accordance with the laws of Switzerland, excluding its conflict of law provisions.

The parties submit to the exclusive jurisdiction of the courts of the Canton of Zurich, Switzerland, for the resolution of any disputes. Nothing in this clause prevents either party from seeking urgent injunctive or other equitable relief from any competent court.

Consumer-facing disputes involving EU residents may also be subject to mandatory consumer protection provisions of the consumer's country of residence, which these Terms do not override.

16. Changes to Terms

Heidifi may modify these Terms at any time. For material changes, we will provide at least 14 days' notice by email to your registered address before the new Terms take effect. The "Effective date" at the top of this page will be updated accordingly.

Your continued use of the Services after the effective date constitutes acceptance of the modified Terms. If you do not agree, you must cancel your subscription before the effective date.

17. Contact

For questions about these Terms: